Q&A with Alira Coffman of Wren Writing

Take a moment to meet Alira Coffman, engineer and owner of Wren Writing, as well as a current participant in our first incubator program!

Q: Share a bit about your business and who your target customers are!

A: Designed by authors, Wren Writing offers a unified platform simplifying the pre-publication process by integrating all necessary tools into a comprehensive solution thus reducing cost and time associated with managing multiple softwares. It combines essential writing tools, supports maintainable writing practices through data-driven insights, and fosters a community-oriented, gamified approach to completing a novel.

Authors use a multitude of services to achieve ‘ready for publication’ works. The lack of comprehensive systems leads to additional mental strain, unnecessary spending, and time wasted. Whether self-publishing or traditional publishing, authors find the tools, community, and resources they need within the Wren Writing platform. 

Q: What do you hope to learn from the incubator program? 

A: I hope to learn more about the behind the scenes that go into making a business, such as legal steps, financial steps, etc.

Q: What is your motivation and inspiration for pursuing your business idea? 

A: We are for authors, by authors. I am an author. And I found that tracking my writing sprints by hand was time consuming and hard to manage. I wanted something automated. Well, my day job for the past 10 years has been software engineering. So, I merged my two loves: Authoring and engineering.

Q: Share a little bit about yourself, your background, and your hobbies and interests!

A: I was born and raised in Las Vegas, Nevada. I moved to Rochester about four years ago. I've enjoyed the change, (except for -30 degrees). I've worked as an engineer in a variety of industries and in large companies to start ups. I'm excited to embark on my own.