Collider Foundation Announces Rebrand and Updated Website Reveal
Collider Foundation is pleased to announce the recent rebrand for the organization and launch of our new website! This exciting transition has been ongoing over the past few months as we worked with website designer, branding specialist, and local entrepreneur, Izzy Waite, to present what we feel is a warm, welcoming and authentic new look and voice for Collider.
Why make the change? Well, as many of you may know, Collider started as a for-profit coworking space in 2016. While passionate about the community they were creating through coworking, the Collider team at the time found that the greatest value they were bringing to the table was education, mentorship, and storytelling for Rochester entrepreneurs. Collider was reborn as a nonprofit in 2019, with a mission to serve our community’s early stage entrepreneurs and make entrepreneurship more approachable and accessible, particularly for those who face the greatest barriers to business ownership. That’s a big change! And although significant changes came to the organization through its mission, who it was serving, and new staff coming together to serve Rochester’s entrepreneurial community - the website and branding largely stayed the same, creating some inconsistencies and a dated look and feel for the organization. This ultimately led to having a brand and website that did not reflect Collider as it is now and we faced common confusion about who we serve and what we provide as a nonprofit.
What changed? Izzy Waite did an incredible job digging into the core elements of what we think makes Collider tick - things like being an organization that is supportive, empowering, welcoming, collaborative, innovative, and inspiring - and created new brand guidelines that reflect those qualities. Once we had a strong framework - we got to have some fun! Updated colors, quirky designs, and font choices were all considered on this journey to presenting Collider in an authentic, new way!
Our ultimate goal around this rebrand and new website was to create a cohesive brand strategy that clearly communicates Collider’s mission and vision and appeals to those we wish to serve. Whether an individual comes to our website seeking flexible coworking options, 1:1 startup support in English or Spanish, a comprehensive business education course, or some inspiration from the stories of other local entrepreneurs - we want that information to be clear, accessible, and appealing!
Our greatest hope is that this rebrand reflects Collider as an organization that is inclusive and innovative, led by open-minded experts on entrepreneurship, that provides a welcoming and collaborative community where ideas can grow.
Thank you for being a part of our journey!
Have thoughts on the new website? We would love to hear what you think! Please fill out this brief survey.
